OH GOD NO.
Tuesday, January 8th, 2008Xerox, another classic logo destroyed. That’s right, Xerox recently had it’s classic logo redesigned.
Horrific, isn’t it? They changed the color, the shape, added 3-D. BLEECCCH.
I’m putting a fair amount of blame at the feet of Intrabrand, who designed this monstronsity.
“The new Xerox logo is now a lowercase treatment of the Xerox name — in a vibrant red — alongside a sphere-shaped symbol sketched with lines that link to form an illustrative “X,” representing Xerox’s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms.” -Official Press Release
Words just fail me. This is full of fail. You suck Xerox, and you suck Intrabrand.
Okay, rather than end it on this awful note, I’ll leave you with a utterly fantastic logo I ran across yesterday in my surfing.
It’s for a recycling center in Taiwan. I _love_ the use of negative space here. Note the lack of 3-D, X’s, animation or other useless crap.