These are my delicious links for November 17th:
These are my delicious links for September 30th:
Crayola crayons currently come in 120 colors including 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11 browns, 8 yellows, 2 grays, 2 coppers, 2 blacks, 1 white, 1 gold and 1 silver.
Aaron at ColorSchemer.com created a fun list of all 120 Crayon Colors with their hex codes and RGB values. COLOURlovers reproduced this list along with several fun facts.
“the scent of Crayola crayons is among the 20 most recognizable to American adults. Coffee and peanut butter are 1 and 2.”
“Crayola crayon colour names rarely change. However, there are exceptions. In 1958, Prussian blue was changed to midnight blue in response to teacher recommendations that children could no longer relate to Prussian history. In 1962, the colour flesh was changed to peach recognizing that not everyone’s flesh is the same shade.”
But the real gem of this article is the color and hex listing. Midnight blue (formerly Prussian blue) is the hex code of: #1A4876. Peach (formerly flesh) is #FFCFAB.
What a great list.
A very useful Stain Removal Chart. Has a ton of information.
For example to get rid of Blood, you soak in cold salted water 1 teaspoonful to 1 pint for at least an hour. Wash in warm soapy water.
38 things that Ogilvy & Mather have found that helps when creating Advertising that just flat-out SELLS. Ogilvy & Mather have been giants in the advertising world for a while, and they know what they are talking about. David Ogilvy has written us this gem of an article that articulates these 38 things. It’s a great read if you’re at all interested in advertising. Highlights are listed below.
1. How should you position your product? This is by far the most important decision.
2. Create a large promise, a benefit for the customer.
3. Brand image.
4. Big Ideas. Big ideas are usually simple ideas. “THe problem, when solved, will be simple”.
5. First-class Ticket.
6. Don’t be a bore.
7. Innovate.
8. Be suspicious of awards.
9. Psychological segmentation.
10. Don’t bury news.
11. Go the whole hog. This is a great point. Don’t attempt too many things, you’ll achieve nothing. Boil your strategy down to one simple promise, and go the whole hog in delivering that promise.
They also have 12 points in what works well in television, and 13 for print. It’s a great list, and I’m just loving digging through this genius.
32. Yes, people read long copy. Readership falls off rapidly up to fifty words, but drops very little between fifty and five hundred words.(!) “The more your tell, the more you sell”. This is fascinating. That’s a HUGE number, fifty and five hundred with a minor drop-off.
